Set up a stop-gap for unusual spikes in spending. By catching a keyword as soon as it dips below a threshold, you’ll save mucho dinero over the long run. Save money by stopping a keyword that’s performing outside of your goals. Automation gives you the ability to schedule future campaign events (which saves you time), and pause campaigns that may be experiencing problems (which saves you money). Increase your campaign’s ROI with Bing Ads’ automated rules feature. Tailoring your demographics can boost conversions and prevent wasteful ad spend, saving you money. This can be done on either the campaign or ad group level. With Bing you have the ability to control search demographics, letting you dictate which age and gender groups can see your search ads. Control Who Sees Your Search AdsĬurrently, Bing offers better demographic-based targeting than Google.
NOTE: Bing only uses your Google credentials during importing it doesn’t save them. Once your existing AdWords campaign has been imported, you’ll be on your way to sharing your ads with both Bing and Yahoo audiences. Bing Ads gives customers the option to import their campaign. Import Your AdWords Campaignsĭon’t worry about wasting time tediously re-entering your Google AdWords campaigns. Here are six reasons why you should jump on the Bing Ads bandwagon, too. These are just a few of the contributing factors for their positive growth. While Google AdWords has been struggling (down 11% this past year), Bing has seen a 19.7% growth.īing Ads has less competition, and quite a few features that save both time and money. Like a young Jenner thirsty for the limelight, Bing Ads is nipping at Google’s heels.
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